Morrisons Appoints New Boss To Lead Fight Back

Written By Unknown on Rabu, 25 Februari 2015 | 14.47

Supermarket chain Morrisons has announced the appointment of a new chief executive.

In a statement to the London Stock Exchange, Britain's fourth biggest grocer said David Potts would be the new CEO.

He replaces Dalton Philips, who has struggled to reassure shareholders amid Britain's bitter supermarket price war.

Mr Potts, 57, was formerly head of Tesco's Asia division and is expected to start on March 16.

Mr Philips was at the helm during last Christmas' disappointing sales results.

He has also overseen Morrisons dash to create convenience store and online deliveries.

Both areas suffered as the supermarket focused on its core store portfolio as rivals expanded smaller outlets and home services.

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