Morrisons Sales Slump 6.3% In Third Quarter

Written By Unknown on Kamis, 06 November 2014 | 14.47

Morrisons has reported another big fall in sales as the supermarket sector scraps for market share amid a challenge from discounters.

The grocer posted a 6.3% drop in like-for-like sales in its third quarter - a figure that hit 8% when the effects of fuel sales were included.

Morrisons said it had previously announced that it would take time for its pricing initiatives to bear fruit.

However the group, which trails market leader Tesco, Asda and Sainsbury's in annual sales, said it remained confident in its full
year 2014-15 profit outlook.

It now expects underlying profit before tax to be in the narrower range of £335m-£365m versus previous guidance of £325m-£375m.

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