Sainsbury's has seen its sales drop in the last quarter, as it warns the bitter supermarket price war will "persist".
It said like-for-like sales, excluding fuel and VAT, dropped by 2.8% in the three months to 27 September.
Including fuel, the drop was 4.1%.
The company said changing shopping habits, smaller purchases, and deflationary pressure on prices have all added to the fall in sales.
Chief executive Mike Coupe said: "The market remains dynamic and fiercely competitive.
"The long-running trend of more frequent, convenient shopping has accelerated, resulting in smaller basket sizes.
"An increase in price investment and short-term competitor promotional activity, combined with favourable commodity markets, has resulted in deflation in many areas of our food business."
The company has seen growth in its smaller convenience stores rise at 17%, as urban shoppers move away from large weekly purchases at large stores.
It said the group opened 23 new convenience stores in the quarter and refurbished another 10 stores.
It will also open five new stores in conjunction with Danish discounter Netto, in a strategy to go head-to-head with German discounters Aldi and Lidl.
It now expects food price deflation and the bitter price war among rivals to continue "for the foreseeable future".
Mr Coupe added the supermarket would provide a detailed update when its interim results are announced on 12 November.
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