The competition watchdog has revealed new plans to help consumers using payday lenders.
The Competition and Markets Authority (CMA) said the rules could save borrowers up to £60 a year.
Details of the sector overhaul were first revealed by Sky News City Editor Mark Kleinman on Wednesday.
The CMA said it wants to protect consumers from excessive charges imposed when making short-term loans.
Key to the proposal is the development of a "high quality" comparison sector between lenders to help would-be borrowers.
The CMA said: "As a condition of participation in the market, payday lenders would be required to provide details of their products on accredited price comparison websites.
"That will allow people to make quick and accurate comparisons between loans."
The CMA said it would help stimulate competition in the sector and make it easier for new companies to offer better rates.
It is also pushing for so-called lead generators - middlemen websites which sell potential borrowers' details to lenders - to increase transparency about their role.
"The CMA has found that many borrowers believe that lead generators are themselves actually lenders rather than simply intermediaries," it said.
"Even where this is understood, there is very little transparency about the basis on which lead generators pass borrowers' details on to lenders."
It also wants more details given to customers about fees, help them shop around without affecting their credit rating, and be given details to repeat borrowers of accumulated costs.
The CMA said a recent study showed the typical loan was £260, taken out for just over three weeks.
On average this would cost a borrower around £63 in charges.
It also said the typical payday loan borrower used the services of lenders around six times a year.
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