Game Makes Market Return After 2012 Collapse

Written By Unknown on Jumat, 06 Juni 2014 | 14.48

Video games retailer Game Digital is back on the stock market, two years after its collapse into administration and subsequent rescue.

Game, owned by US hedge fund Elliott Advisors, announced ahead of conditional trading this morning that the offer price for its flotation would raise gross proceeds of £121m - giving the firm a market value of £340m.

The offer was said to be fully subscribed.

The Initial Public Offering on the London Stock Exchange marked a new chapter for Game after the UK and Spanish arms were rescued from administration.

Game collapsed in 2012 with shareholders receiving nothing while 2,000 staff lost their jobs.

It was a casualty of not only the-then slump in high street spending but also a business model that left it with high rent bills and little access to the digital marketplace.

A number of key suppliers, including Electronic Arts, had refused to distribute major titles to the chain over cash flow fears.

Elliot Advisors has sinced slashed 300 poorly-performing stores and its new management team, led by former HMV executive Martyn Gibbs, has been credited with boosting sales and profits.

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