Vodafone has confirmed plans to open 150 new stores this year, creating 1,400 UK jobs.
The company said the £100m expansion was part of its previously announced £1bn investment commitment to the UK market.
Vodafone, which has 19 million customers in the country, had pledged in June last year to increase its UK expenditure by 50% as it fought strong competition from the likes of EE and O2.
Its capital investment programme, the company said, was one of the largest in its history and aimed at delivering Vodafone's commitment to provide indoor and outdoor coverage using 2G, 3G and 4G services to 98% of the UK population by 2015.
UK chief executive Jeroen Hoencamp said: This year we'll invest more than ever before to provide our customers with the strongest network and best services in the UK.
"We're also committed to putting our brand and our people where our customers want us: right at the heart of their high street and shopping centre."
Vodafone said the opening of the new stores would take the total number of Vodafone-branded UK outlets to more than 500.
It planned to open the first of the 150 stores in Notting Hill, Fulham, Walthamstow, Wembley, Ilford, Perry Barr and Bicester.
The announcement was welcomed by Prime Minister David Cameron.
He said in a statement: "It is a sign that our long-term economic plan to create jobs and build a stronger, more competitive economy is working."
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