Marks & Spencer insists it is seeing early signs of improvement in its crucial Womenswear collection after lower first half sales of general merchandise.
Like-for-like clothing and homeware sales fell 1.5% during the first six months of its financial year, 1.3% during its latest July to September quarter.
Profits were 8.9% lower at £261.1m during the six months to the end of September.
Chief executive Marc Bolland has brought in fresh blood to boost womenswear and while the new Autumn/Winter collection won critical acclaim, its popularity among shoppers was a major test of Mr Bolland's turnaround plan.
Mr Bolland said: "In September we launched our first new collection with new advertising and improved store formats.
"Although only in store for three weeks of the half year, our Autumn/Winter collection has been well received by customers, and we have seen some early signs of improvement."
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