Tourist Attraction Firm Merlin In Float Plan

The company behind some of Britain's biggest tourist has announced plans to float on the London stock market.

Private equity-owned Merlin Entertainments, which operates sites including the London Eye, Madame Tussauds and Alton Towers, announced the decision this morning.

It operates 99 attractions in 22 countries and received more than 54 million visitors in 2012.

Analysts believe the firm to be worth as much as £3bn.

Madame Tussauds has been popular as a London attraction for decades

Merlin said the public offer of shares will enable it to pay down debt and plan for the next stage of its development.

The company generated revenues of more than £1bn last year and is Europe's leading visitor attraction operator and the second largest globally after Walt Disney.

Other sites operated by Merlin include Legoland Parks, Chessington World of Adventures and Warwick Castle.

News of an impending float was first revealed by Sky News City Editor Mark Kleinman, last May.

Merlin is owned by Blackstone and CVC Capital Partners, two of the world's biggest buyout firms, and would be likely to head straight into the FTSE 100 given its potential £3bn-plus valuation.

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