Morrisons To Launch Online As Profits Fall

Written By Unknown on Kamis, 14 Maret 2013 | 14.47

Morrisons has confirmed its first fall in profits for six years but confirmed plans to launch online in 2014 as it looks to catch up with its rivals.

The supermarket chain's chief executive Dalton Philips had pledged to drive a turnaround after sales plunged over the crucial Christmas trading period.

The dip contributed to a 7% fall in pre-tax profits to £879m - with like-for-like sales down 2.1% in the year to February 3.

As part of its online ambitions, Morrisons and Ocado confirmed a story by Sky's City Editor Mark Kleinman that talks were continuing over plans to share the online retailer's warehouse capacity and technological expertise.

Morrisons said the outcome of the discussions would have no bearing on the launch of its web food offer by January 2014.

Unlike the other grocers that make up Britain's so called "big four" - market leader Tesco, Wal-Mart's Asda and J Sainsbury - only Morrisons currently does not have a website for the home delivery of food.

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